1975 – 1997

Droste is no longer independent

In 1975, the ‘N.V. De Erven De Weduwe J. Van Nelle’ (The heirs of the Widow of J. Van Nelle Ltd.) acquires the share capital of the “Royal”. Thus, the family firm becomes part of this quickly expanding food and tobacco industry. The world-famous Droste brand survives however. The American business group Standard Brands Incorporated from New York is co-owner of Van Nelle.

In 1977, Droste is acquired by an American firm and this causes the designation “Royal” to lapse. The name is changed to Droste Fabrieken B.V. (Droste Factories Ltd.). In 1985, Van Nelle withdraws from Standard Brands, which by this point has been acquired by Nabisco. In 1986, Droste’s production is transferred to the town of Vaassen in the province of Gelderland.

The old production facility in Haarlem continues as the Dutch Cocoa & Chocolate Company B.V. In 1988, a new factory is inaugurated in Vaassen, which also produces products sold under the Venz brand.

In that same year, Van Nelle is acquired by Sara Lee|D.E. Two years later, Droste is taken over by the Dutch sugar and food company CSM.

Within CSM, Droste is situated in the confectionery business unit, which also includes Red Band and Venco. The aim is to put less emphasis on quality to make the product more accessible. This results in dynamic and progressive commercials and a rejuvenated image.